Two thirds of SMEs have no marketing plan

After a long period of economic stagnation, a study of almost 2,000 decision-makers has found that 67% of businesses have no marketing action plan, and more than half don’t even have a business plan. 

The Marketing Maturity Report, by The Marketing Centre, asked people from hundreds of small and medium-sized businesses across the UK to mark themselves against 60 statements, to understand what companies are doing to grow their business.  

The majority of respondents said that their business currently has no way of establishing how marketing will actually contribute to achieving their business goals, with only a third of respondents saying that they have a marketing plan which produces regular, timely marketing activities.

The report suggests that marketers are executing “random acts of marketing”, which are not making the contribution to the business objectives that they should be.

Less than one in three (28%) said that they generate enough leads to achieve their business growth objectives, and only 40% have a CRM system in place which is used effectively across both the sales and marketing teams. 

On top of this, only 27% said that they set clear objectives when using specialist marketing services too, such as agencies, in a sign

How to Build Your Social Media Marketing Strategy

Looking to fine-tune your social media marketing strategy? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals.

That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch. Whether you’re totally new to social or want to double-check your priorities in 2024, this guide has you covered.

What is social media marketing?

Social media marketing means using social media platforms like Instagram, X (formerly known as Twitter) and Facebook to promote your brand and sell your product or service.

If your business comes out with a new item and you plan to promote the launch on social media, that’s social media marketing. If you interact with your customers via comments, that’s social media marketing. And if you create engaging content that showcases your brand’s values and story, that’s social media marketing too.

This form of marketing requires you to use social media management skills and tools. Just as you prepare other aspects of your marketing strategy, you need to have a plan for your social