10 Tech Trends for Marketing Teams to Watch

While many principles of marketing remain the same each year, the tools businesses use to achieve marketing success vary greatly over time. Newspaper advertising was once commonplace. Now, digital advertising and artificial intelligence play critical roles in the marketing tactics of businesses.

Every year, there are more technological trends for entrepreneurs to keep an eye on. Business owners who stay ahead of the curve might even find new heights of marketing success. Here are 10 trends we believe small businesses should take advantage of this year.

Let’s take a deeper dive into these trends and how they can benefit your business.

1. Authentic long-form content remains king.

In content marketing, the trend has been toward long-form, educational content that aims to help users rather than sell to them. That trend will only continue, with developments like Google’s Helpful Content Update, which rolled out late last year. The content that will perform the best is content that thoroughly answers the questions people have and guides them toward the right decision for their circumstances.

Sharing about topics that interest your customers is a great way to build brand awareness and customer loyalty. You can build trust by showing you care about more

Why Word of Mouth Beats Traditional Advertising

When it comes to swaying consumers, nothing beats word-of-mouth advertising. When people hear recommendations from their friends and family, they’re more likely to follow up than when they simply come across an advertisement. That level of trust is something that simply cannot be bought in a paid ad, so learning to encourage your satisfied customers to spread the word can be a powerful tool for any small business.

Word of mouth recommendations outperform advertising

The power of word-of-mouth advertising was made evident in a well-known Nielsen survey, which found that 92 percent of people trusted recommendations from friends and family above all other forms of advertising when making a purchasing decision.

Family and friends recommendations graph

Furthermore, people tend to distrust ads. According to the study, fewer than half of all people still find paid traditional television, magazine and newspaper ads credible.

Paid advertising decreasing credibility graph

As for online customer reviews, 70 percent of people professed trust in them.

Trust in online customer reviews graph

“While brand marketers increasingly seek to deploy more effective advertising strategies, Nielsen’s survey shows that the continued proliferation of media messages may be impacting how well they resonate with their intended audiences on various platforms,” said Randall Beard, former global head of advertiser solutions at Nielsen, at the time of