Year 2023: An innovative year for digital marketing – Brand Wagon News

By Saurav Agarwal

Digital marketing is a constantly evolving technique used by businesses to interact, engage and build relationships with their target audiences. Traditional marketing became a secondary alternative for new-age businesses when digital marketing was introduced. This contemporary marketing method includes social media marketing, search engine optimization, email marketing and digital advertising. It enables businesses to reach a larger audience and more easily target certain demographics than traditional marketing strategies. According to a recent report, digital marketing contributes to approximately 60% of business advertising budgets worldwide.

History and rise of digital marketing

From its early days in the 1990s, when businesses first examined online ways to engage with their audience, to its current role as an essential component of marketing plans around the world. From the democratization of the corporate world to the growth of e-commerce and personalisation, digital marketing has changed the landscape for online businesses. It is now an important instrument for many businesses aiming for success in the ever-changing digital landscape. The global digital marketing and advertising business is expected to reach 786.2 billion by 2026, compared to 350 billion in 2020. It has seen an amazing transformation, with the year 2023 being a significant point

Are businesses doing their digital marketing effectively?

207’s tech guy has some tips on how to do it right.

PORTLAND, Maine — Rich Brooks of Flyte New Media in Portland has helped companies with digital marketing for more than twenty years. He knows the industry and has navigated through its ever-shifting currents. He joined us on 207 to talk about some of the latest challenges and innovations. Here are the talking points he provided.

So, when we talk about digital marketing, what exactly are we talking about?

Very simply, all the marketing or advertising of a company–or a non-profit–does online. That could include a website, search engine optimization, social media, email marketing, online advertising, and so on.

And from what I understand, there’s been a lot of changes to your industry lately. What’s impacting the way companies are trying to reach their customers these days?

Well, what’s had the biggest impact on digital marketing has to be AI, something we’ve talked about on this segment several times before and has been covered by mainstream media on almost a daily basis.

We’re seeing tools like ChatGPT and Midjourney being used to generate ideas, write copy, create email newsletters, and social media posts. It’s also been baked into the