Small Businesses Must Embrace Digital Marketing

As a small business owner myself, if there is one thing I believe, it is that small businesses have no choice but to embrace digital marketing.

Canadian small businesses are facing an unprecedented confluence of reverse factors today.

The long-standing ripple effects of the pandemic, an impacted economy, declining consumer spending and interest rate hikes are impacting these businesses more than ever. It’s a time when every dollar spent carries greater significance, often marking the difference between survival and closure.

During this sink or swim time period, traditional marketing tactics like public relations, although tried and true, require consistency and financial resources to continually test new campaigns. I’m not naive enough to think that every small business has the financial flexibility for this.

Digital ads might seem appealing with their “set it and forget it” approach, but they, too, demand patience to produce results. Immediate returns on investment aren’t guaranteed, so I wouldn’t suggest relying on this tactic as your first line of defense.

Digital marketing on the other hand?

The liferaft in turbulent waters when it comes to fostering small business growth during volatile economic times.

Here’s why.

The shifting paradigm

You’ve heard it before and I’ll tell you