NCAA Corporate Champions and Partners

NCAA Corporate Champions & Partners

TNT Sports and CBS Sports have the exclusive rights to license NCAA marks, tickets and taglines in commercial promotions with respect to the NCAA championships and hold certain exclusive media rights in the Division I Men’s Basketball Championship. TNT Sports and CBS will negotiate the NCAA’s corporate champion and corporate partner agreements.

If you are interested in becoming an NCAA corporate champion, corporate partner, or other NCAA marketing rights sublicensee, please contact Chip Johnson at TNT Sports at 332-228-9966 or [email protected] or Devron Edwards at CBS Sports at 212 -888-3080 or [email protected]. TNT Sports and CBS can also provide information about advertising opportunities on the NCAA’s digital platforms such as NCAA.com.

Other questions about the NCAA Corporate Champion and Corporate Partner Program can be directed to Tiffany Martin at the NCAA, at 317-917-6823 or [email protected].


The NCAA Corporate Champions and Partners Program, first introduced in 1984, is dedicated to excellence and committed to developing marketing and promotional activities surrounding NCAA championships. Some of America’s top corporations comprise the program and emphasize the role of athletics and academics in our society by supporting NCAA youth programs, student-athlete awards and honors, and scholarship initiatives. Beginning in 2002-03, the program was restructured to

Marketing for change: College of Business students help socially conscious startups – News

Andrew Cummings ’23, an Illinois State University MBA student, never envisioned himself as a marketer. But through a summer course collaboration with AllPeople Marketplace, a socially conscious startup retailer, Cummings has gained a better understanding of, and appreciation for, marketing.

“By actually doing marketing work, it shifted my view of it to a holistic perspective,” Cummings said. “I learned that marketing should be involved in every aspect of a business because you want to keep a consistent vision. Marketing is a lot more than just creating an advertisement or doing a sales pitch.”

A computer screen displays a situational analysis.
Part of the AllPeople Marketplace marketing plan includes a situational analysis.

Cummings and his classmates enrolled in Dr. Peter Kaufman’s MBA marketing capstone class spent six weeks creating a marketing plan and tweaking current marketing strategies for AllPeople Marketplace, a soon-to-launch online retailer that sells organic pantry items and donates 5% of every purchase to select nonprofit organizations. Customers can also invest in the business.

“It’s been an invaluable experience,” Cummings said. “This is the kind of work you just can’t get anywhere else besides having a job.”

Cummings earned his undergraduate degree in business information systems last spring, and he plans to pursue law school in

The Top 10 Social Media Sites & Platforms

Social media is integral to our daily lives.

With 4.8 billion social media users worldwide – accounting for 59.9% of the global population – social platforms have become necessary hubs for gathering information, connecting with our friends and loved ones, and growing our businesses.

And social media users have grown to trust and rely on their preferred social networks for everything from real-time news and updates to lifestyle hacks, product research, and more.

For marketers, the world of social media represents an expansive area of opportunity – and every user is a potential customer.

With the right tools, resources, and a strong social media strategy, marketers can leverage social media platforms to boost awareness for their business, engage their target audience, and even nurture a loyal community.

But with so many different social media platforms existing today, it’s nearly impossible to be present on every single one – let alone excel in every space.

Success in social media marketing starts with choosing the right platforms for your brand. You need to identify where your target audience is spending the most time and where it makes sense for your brands to interact with them.

In this article, we’ll look at the