The Top 10 Social Media Sites & Platforms

Social media is integral to our daily lives.

With 4.8 billion social media users worldwide – accounting for 59.9% of the global population – social platforms have become necessary hubs for gathering information, connecting with our friends and loved ones, and growing our businesses.

And social media users have grown to trust and rely on their preferred social networks for everything from real-time news and updates to lifestyle hacks, product research, and more.

For marketers, the world of social media represents an expansive area of opportunity – and every user is a potential customer.

With the right tools, resources, and a strong social media strategy, marketers can leverage social media platforms to boost awareness for their business, engage their target audience, and even nurture a loyal community.

But with so many different social media platforms existing today, it’s nearly impossible to be present on every single one – let alone excel in every space.

Success in social media marketing starts with choosing the right platforms for your brand. You need to identify where your target audience is spending the most time and where it makes sense for your brands to interact with them.

In this article, we’ll look at the