Business Students Explore Global Marketing During Italy Study Abroad Program

In addition to its beautiful landscapes and Renaissance artwork, Florence, Italy, has evolved into a vibrant hub for modern business.

A group of 20 Cal State Fullerton students had the opportunity to study global marketing in Italy, where they met with local business leaders to understand how Italian companies create and leverage international marketing strategies.

Led by Luis Salem, lecturer in marketing, the study abroad program taught students about international trade theories, market assessments, understanding other countries’ cultures and the role of marketing in reaching audiences across the globe.

“One of the features of the trip was a tour of the Ducati Motorcycle company in Bologna, where students had to answer a series of questions about Ducati’s global marketing strategies and brand positioning,” explained Salem. “The visit gave a unique inside view of the company, which is much more in-depth than simply analyzing a business case in class.”

CSUF Study Abroad students at Ducati
Business students visited Ducati, the Italian motorcycle company in Bologna, Italy.

For aspiring chef and MBA student, Aya Morales, the trip presented a unique opportunity to learn how

How to Build Your Social Media Marketing Strategy

Looking to fine-tune your social media marketing strategy? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals.

That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch. Whether you’re totally new to social or want to double-check your priorities in 2024, this guide has you covered.

What is social media marketing?

Social media marketing means using social media platforms like Instagram, X (formerly known as Twitter) and Facebook to promote your brand and sell your product or service.

If your business comes out with a new item and you plan to promote the launch on social media, that’s social media marketing. If you interact with your customers via comments, that’s social media marketing. And if you create engaging content that showcases your brand’s values and story, that’s social media marketing too.

This form of marketing requires you to use social media management skills and tools. Just as you prepare other aspects of your marketing strategy, you need to have a plan for your social

Marketing moments to watch in 2024 (according to marketers)

If 2023 is all about AI, what will come to define the year ahead? We asked leading marketers for their moments to watch in 2024.

2023’s ‘The Year Of’ medal goes to AI (with honorable mentions for Barbenheimer and Ariana DeBose). In a year’s time, what will we be saying determined 2024?

The smart money’s probably on ‘AI, again’. But if not that, what? We asked a raft of smart marketers from The Drum Network whose moments they’re keeping their eyes peeled for this year – across politics, sport, tech, and culture. Some are pretty set in stone, like the Paris Olympics. Others are a little less definite. Either way, they’re predicting big things.


Nick Graham, senior Consultant, strategy, Kepler: the United Kingdom general election (expected November)

Buckle up for a media maelstrom in late 2024! The UK election will ignite demand for local news, while hyperlocal CTV will emerge as a game-changer. Navigating misinformation will be crucial, with deepfakes emerging as the new threat. Brands must clarify their values ​​and messaging; consumer trust rides on it. Prepare for heightened emotions around social and environmental issues, and the need to tailor brand communications accordingly. Get ready for a dynamic,