Business Students Explore Global Marketing During Italy Study Abroad Program



In addition to its beautiful landscapes and Renaissance artwork, Florence, Italy, has evolved into a vibrant hub for modern business.

A group of 20 Cal State Fullerton students had the opportunity to study global marketing in Italy, where they met with local business leaders to understand how Italian companies create and leverage international marketing strategies.

Led by Luis Salem, lecturer in marketing, the study abroad program taught students about international trade theories, market assessments, understanding other countries’ cultures and the role of marketing in reaching audiences across the globe.

“One of the features of the trip was a tour of the Ducati Motorcycle company in Bologna, where students had to answer a series of questions about Ducati’s global marketing strategies and brand positioning,” explained Salem. “The visit gave a unique inside view of the company, which is much more in-depth than simply analyzing a business case in class.”

CSUF Study Abroad students at Ducati
Business students visited Ducati, the Italian motorcycle company in Bologna, Italy.

For aspiring chef and MBA student, Aya Morales, the trip presented a unique opportunity to learn how

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Politics

Nick Graham, senior Consultant, strategy, Kepler: the United Kingdom general election (expected November)

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